He will be a moderator at the conference.
Announcement
Story of Success
marketing specialist with 9 years of experience. Has been into arbitrage for 6 years;
ex-director of PR and digital marketing at Snaappy LLC. Worked with international partners on advertising, analytics, СРI, СРА and ASO. Author of more than 190 materials published in mass media;
worked as a project manager at Adnow.com;
currently is a Director of marketing and PR at Alfaleads – an international CPA network working with more than 50 000 partners all over the world. Expert is dealing with gambling and dating industries.
Presentation: How to get maximum quality traffic from an affiliate network?
Key points:
promotions and collaborative events as a way to draw attention to the offer;
how to process information, and how educational content helps webmasters to provide the better quality of traffic;
affiliate network as a full-service marketing agency.
Іnterview
Digital Marketing Specialist with over 7 years of experience in the iGaming industry;
previously was a Project Director at Lucky Labs and Head of Media Buying Department at Adwise Agency;
now holds a position of the СМО at TruePlay, a blockchain platform for gaming projects.
Presentation: “Get Your Fair Share With the First Blockchain-Based Affiliate Program in iGaming”
Theses:
blockchain’s impact on gambling: expectations vs reality;
affiliate marketing issues and blockchain solutions;
TruePlay Affiliates — the industry’s first up-and-running affiliate program based on blockchain. A how-to for affiliates.
gaming and gambling marketing expert;
has experience in managing distributed international marketing teams;
focuses on the application of behavioral economics and psychology in businesses and marketing;
Chief Marketing Officer at Parimatch Africa, extensively promoting gambling in Africa.
Presentation: African gambling market: what is it and is it profitable?
analysis and trends of the African gambling market;
gambler portrait;
what is popular in the region: casinos or betting? Popular game types;
where to get traffic;
does it make sense to enter the African market?
Presentation: “A complete guide to driving traffic to a betting app. Case of Parimatch”
check-list for the correct start of traffic driving;
choosing sources and partners;
KPIs that benefit your partners and budget;
working ways of betting creatives selection;
betting is not gambling;
analytics and antifraud: how to count it all.
Presentation: CPA as a guarantee of high revenue traffic for advertisers, or how we build funnels in the Gambling niche.
traffic arbitrage and consulting specialist with 6 years of experience;
has been into online business for more than 10 years;
head of successful CPA marketing projects from the CIS;
constant participant of conferences dedicated to traffic arbitrage and lead generation;
founded Initium Group holding that includes RichAdvert, Arbita, Ruymka.biz and Dr.Sheberg companies offering lead generation and online marketing services.
Presentation: Working creatives and cases for gambling mobile apps
the most efficient ways of mobile apps arbitrage;
the difference in approaches when focusing on the CIS and other markets;
real examples of creatives and ad campaigns: were they successful?
what doesn’t work in Facebook apps.
has been working in online gambling for over 10 years;
worked at Parimatch, UB Gaming and MSL;
founder of Quints – a company developing the AI that forecasts a player’s behavior and a software for affiliate marketing;
founder of the outsourcing company SupportLab that offers a wide range of customer services.
Presentation: How to prepare СРА properly
how operators can survive while shifting from Revenue Share to CPA;
importance of the registration to deposit conversion when selecting the СРА model;
special features of player and partner behaviors;
traffic analysis and source filtration.
expert in legal consulting of IT, fintech, and gambling companies;
has been focusing on affiliate marketing for 6 years;
has built a cashback service from scratch. Currently, he is developing a СРА network;
leads LAWBOOT that has been providing legal services to advertising networks, gambling companies, and arbitrage specialists since 2012.
Presentation: Gambling, games of skill, loot boxes, and projects based on smart contracts. What the regulator and banks take into account in the activity of operators and affiliate experts.
pros and cons of gambling, games of skill, loot boxes and smart contracts-based projects;
differences in gaming segments from the legal perspective;
banking compliance in 2019 or a red flag for opening an account;
payments and working solutions.
Video Interview
arbitrage expert. Works with Facebook, GEO traffic on foreign segment, product offerings, and gambling platforms;
founder of the Vkontakte public page 'Tough Arbitrage of St. Petersburg' and Black Inc dedicated to traffic arbitrage;
CEO, Brand Ideologist, Marketer, Product and PR Manager, and Traffic Manager at an affiliate program – Gambling.pro.
Presentation: “Circular firing squad”: Why advertisers and affiliates need to work closely to reach the maximum result”
collaboration of advertisers and affiliates;
maximizing the working efficiency;
online casino optimization for traffic arbitrage;
factors increasing trust and interest to the brand;
how to attract webmasters and not to spend too much?
has gained experience in various executive positions in the financial sector;
has been with Endorphina since its launch in 2014. Today more than 700 online casinos make use of its slots;
being a CEO, Jan is leading the company to expand in regulated markets, among other things.
Presentation: How can affiliates get content for free?
the role of gambling affiliates in the eyes of the player;
the opportunity for affiliates that talk with suppliers;
how to add value to raw content;
being "Brand Loyal" and profiting from it.
Participation in the panel discussion titled “Casino, betting, esports: finding the right balance”.
Discussion topics:
Additional activity
Real-time interactive: attendees will receive answers to their questions right during presentations.
5-years’ experience in gambling marketing;
has been a business development manager at Europebet (a part of the Swedish Betsson Group);
currently leads a Product Marketing Department at Adjarabet (a part of the Paddy Power Betfair Group). Adjarabet.com is a leading online gambling website in Georgia;
has been promoting more than 500 various products, including the development of marketing strategies;
prize winner at Cannes Lions Georgia 2019 (marketing category).
Betting and gambling: general issues of uniting the areas;
Acquisition & Retention;
Gambling business plan;
Cooperation with affiliates;
Industry trends;
European markets / Asia / ROW.
online marketing specialist with 10 years of experience in iGaming and other highly competitive niches;
worked for the European online marketing agency, Netberry Ltd, and Social Gambling Engine Company;
since 2014, has been holding a position of Head of Acquisitions at Firelink Media engaged in information technology and services.
specialist in affiliate programs and agent systems with dignified experience in the gambling industry;
worked for BetConstruct, a provider of solutions for land-based and online casinos;
manages the Armenian subsidiary of EveryMatrix Ltd, an iGaming software provider;
leads PartnerMatrix, a company offering a comprehensive system for affiliate and agent management. It allows to design and track affiliate and agent programs.
Moderator of the panel discussion titled “Casino, betting, esports: finding the right balance”.
betting and gambling: general issues of uniting the areas;
gambling business plan;
cooperation with affiliates;
industry trends;
european markets / Asia / ROW.
11 years of Sportsbook & Gambling experience;
Chief Marketing Officer at Favbet / Favorit Sport. Head of Product Line;
develops standalone gambling projects in Europe and Asia;
former owner of 8LAB traffic agency;
worked for PariMatch as the Head of Casino and Poker Departments;
has experience in affiliate business related to casinos, poker, lotteries, and sports.