Speakers

• actively develops the affiliate fintech sector;  
   
• has designed and implemented a marketing strategy for Moneyveo;
   
• has advised companies from various countries on payday & installment loans issues;  
   
• member of the top team of an international financial holding company – Lime Credit Group; 
   
• is a Tier-1 webmaster focusing on payday loans in Ukraine, Russia, Kazakhstan, and Poland.  
   

He will be a moderator at the conference.

• marketing specialist with 9 years of experience. Has been into arbitrage for 6 years;

• ex-director of PR and digital marketing at Snaappy LLC. Worked with international partners on advertising, analytics, СРI, СРА and ASO. Author of more than 190 materials published in mass media;

• worked as a project manager at Adnow.com;

• currently is a Director of marketing and PR at Alfaleads – an international CPA network working with more than 50 000 partners all over the world. Expert is dealing with gambling and dating industries.

Presentation: How to get maximum quality traffic from an affiliate network?

Key points:

• promotions and collaborative events as a way to draw attention to the offer;

• how to process information, and how educational content helps webmasters to provide the better quality of traffic;

• affiliate network as a full-service marketing agency.

• Digital Marketing Specialist with over 7 years of experience in the iGaming industry;

• previously was a Project Director at Lucky Labs and Head of Media Buying Department at Adwise Agency;

• now holds a position of the СМО at TruePlay, a blockchain platform for gaming projects.

Presentation: “Get Your Fair Share With the First Blockchain-Based Affiliate Program in iGaming”

Theses:

• blockchain’s impact on gambling: expectations vs reality;

• affiliate marketing issues and blockchain solutions;

• TruePlay Affiliates — the industry’s first up-and-running affiliate program based on blockchain. A how-to for affiliates.

• Where’s the money? Crypto gamblers as a new type of players. Case studies, sales-driving traffic, hints & tips.

• arbitrage expert. Works with Facebook, GEO traffic on foreign segment, product offerings, and gambling platforms;

• founder of the Vkontakte public page 'Tough Arbitrage of St. Petersburg' and Black Inc dedicated to traffic arbitrage;

• CEO, Brand Ideologist, Marketer, Product and PR Manager, and Traffic Manager at an affiliate program – Gambling.pro.

Presentation: “Circular firing squad”: Why advertisers and affiliates need to work closely to reach the maximum result”

Key points:

• collaboration of advertisers and affiliates;

• maximizing the working efficiency;

• online casino optimization for traffic arbitrage;

• factors increasing trust and interest to the brand;

• how to attract webmasters and not to spend too much?

Announcement

• over 6 years of experience in online marketing;
• last 2 years focused on mobile applications in gambling and betting verticals;
• at DC, grew from an arbitrator to the Head of mobile department.

Presentation: “A complete guide to driving traffic to a betting app. Case of Parimatch”

Theses:

• check-list for the correct start of traffic driving;

• choosing sources and partners;

• KPIs that benefit your partners and budget;

• working ways of betting creatives selection;

• betting is not gambling;

• analytics and antifraud: how to count it all.

Announcement

• more than 6 years of arbitrage traffic experience;

• more than 4 years of Dating operations;

• over 2 years of gambling arbitrage experience;

• worked her way from Head of Arbitrage to company’s CEO;

• 2 years in the leading position at the international CPA networks.

Presentation: CPA as a guarantee of high revenue traffic for advertisers, or how we build funnels in the Gambling niche.

Key points:

• think different or how deep analytics changes the gambling market;
   
• how to adapt to high KPI of the clients in the current conditions;
   
• efficient funnels: why is it important to take into account the user behavioral factors and how to customize apps for clients;
   
• evolution of CPA apps and what to expect in 2020.

• traffic arbitrage and consulting specialist with 6 years of experience;

• has been into online business for more than 10 years;

• head of successful CPA marketing projects from the CIS;

• constant participant of conferences dedicated to traffic arbitrage and lead generation;

• founded Initium Group holding that includes RichAdvert, Arbita, Ruymka.biz and Dr.Sheberg companies offering lead generation and online marketing services.

Presentation: Working creatives and cases for gambling mobile apps

Theses:

• the most efficient ways of mobile apps arbitrage;

• the difference in approaches when focusing on the CIS and other markets;

• real examples of creatives and ad campaigns: were they successful?

• what doesn’t work in Facebook apps.

Announcement

• has been working in online gambling for over 10 years;

• worked at Parimatch, UB Gaming and MSL;

• founder of Quints – a company developing the AI that forecasts a player’s behavior and a software for affiliate marketing;

• founder of the outsourcing company SupportLab that offers a wide range of customer services.

Presentation: How to prepare СРА properly

Key points:

• how operators can survive while shifting from Revenue Share to CPA;

• importance of the registration to deposit conversion when selecting the СРА model;

• special features of player and partner behaviors;

• traffic analysis and source filtration.

• expert in legal consulting of IT, fintech, and gambling companies;

• has been focusing on affiliate marketing for 6 years;

• has built a cashback service from scratch. Currently, he is developing a СРА network;

• leads LAWBOOT that has been providing legal services to advertising networks, gambling companies, and arbitrage specialists since 2012.

Presentation: Gambling, games of skill, loot boxes, and projects based on smart contracts. What the regulator and banks take into account in the activity of operators and affiliate experts.

Key points:

• pros and cons of gambling, games of skill, loot boxes and smart contracts-based projects;

• differences in gaming segments from the legal perspective;

• banking compliance in 2019 or a red flag for opening an account;

• payments and working solutions.

Announcement

Video Interview

• gaming and gambling marketing expert;
   
• has experience in managing distributed international marketing teams;  
   
• focuses on the application of behavioral economics and psychology in businesses and marketing;
   
• Chief Marketing Officer at Parimatch Africa, extensively promoting gambling in Africa. 

Presentation: African gambling market: what is it and is it profitable?  

Key points:

• analysis and trends of the African gambling market;
   
• gambler portrait;
   
• what is popular in the region: casinos or betting? Popular game types;
   
• where to get traffic;
   
• does it make sense to enter the African market?

• has gained experience in various executive positions in the financial sector;

• has been with Endorphina since its launch in 2014. Today more than 700 online casinos make use of its slots;

• being a CEO, Jan is leading the company to expand in regulated markets, among other things.

Presentation: How can affiliates get content for free?

Theses:

• the role of gambling affiliates in the eyes of the player;

• the opportunity for affiliates that talk with suppliers;

• how to add value to raw content;

• being "Brand Loyal" and profiting from it.

Announcement

• top executive with a 10 year experience in e-commerce and IT;
   
• since 2015, has been a СЕО at Playtini – a product company developing and supporting the iGaming platforms and offering the relevant marketing services;
   
• investor in online marketing and iGaming companies.

Participation in the panel discussion titled “Casino, betting, esports: finding the right balance”.

Discussion topics:

• betting and gambling: general issues of uniting the areas;
   
• Acquisition & Retention;
   
• gambling business plan;
   
• cooperation with affiliates;
   
• industry trends;
   
• European markets / Asia / ROW.

Additional activity

Real-time interactive: attendees will receive answers to their questions right during presentations.

• online marketing specialist with 10 years of experience in iGaming and other highly competitive niches;

• worked for the European online marketing agency, Netberry Ltd, and Social Gambling Engine Company;

• since 2014, has been holding a position of Head of Acquisitions at Firelink Media engaged in information technology and services.

Participation in the panel discussion titled “Casino, betting, esports: finding the right balance”.

Discussion topics:

• Betting and gambling: general issues of uniting the areas;

• Acquisition & Retention;

• Gambling business plan;

• Cooperation with affiliates;

• Industry trends;

• European markets / Asia / ROW.

Additional activity

Real-time interactive: attendees will receive answers to their questions right during presentations.

• specialist in affiliate programs and agent systems with dignified experience in the gambling industry;

• worked for BetConstruct, a provider of solutions for land-based and online casinos;

• manages the Armenian subsidiary of EveryMatrix Ltd, an iGaming software provider;

• leads PartnerMatrix, a company offering a comprehensive system for affiliate and agent management. It allows to design and track affiliate and agent programs.

Moderator of the panel discussion titled “Casino, betting, esports: finding the right balance”.

Discussion topics:

• betting and gambling: general issues of uniting the areas;

• Acquisition & Retention;

• gambling business plan;

• cooperation with affiliates;

• industry trends;

• european markets / Asia / ROW.

Additional activity

Real-time interactive: attendees will receive answers to their questions right during presentations.

Announcement

Story of Success

• over 10 years of experience in digital marketing in В2В and В2С segments;

• former vice president of business solutions for games at Spiral Solutions, the company that offers online marketing services;

• worked as a chief marketing officer at Leverate, the provider of solutions for brokers;

• currently, he is a founder and CEO of Expozive marketing agency, which offers services in the iGaming and affiliate marketing sectors.

Participation in the panel discussion titled “Casino, betting, esports: finding the right balance”.

Discussion topics:

• Betting and gambling: general issues of uniting the areas;

• Acquisition & Retention;

• Gambling business plan;

• Cooperation with affiliates;

• Industry trends;

• European markets / Asia / ROW.

Additional activity

Real-time interactive: attendees will receive answers to their questions right during presentations.

Announcement

• 11 years of Sportsbook & Gambling experience;

• Chief Marketing Officer at Favbet / Favorit Sport. Head of Product Line;

• develops standalone gambling projects in Europe and Asia;

• former owner of 8LAB traffic agency;

• worked for PariMatch as the Head of Casino and Poker Departments;

• has experience in affiliate business related to casinos, poker, lotteries, and sports.

Participation in the panel discussion titled “Casino, betting, esports: finding the right balance”.

Discussion topics:

• betting and gambling: general issues of uniting the areas;

• Acquisition & Retention;

• gambling business plan;

• cooperation with affiliates;

• industry trends;

• European markets / Asia / ROW.

Additional activity

Real-time interactive: attendees will receive answers to their questions right during presentations.