Post release 2021 Summer

Kyiv iGaming Affiliate Conference 2021: Results

On June 16, Smile-Expo organized the fifth Kyiv iGaming Affiliate Conference. The event brought together cool webmasters, affiliate marketers, SEO pros, gambling operators, bookmakers, advertisers, representatives of affiliate programs and CPA networks.

The anniversary conference featured best of the best. Guests enjoyed ​​great content and only an expert audience.

What was discussed at KiAC 2021?

Yuriy Titkov, CEO at made a presentation on the topic “Global gambling affiliate market: yesterday, today and tomorrow”. He spoke about the situation in the affiliate marketing market in the gambling niche and analyzed how the pandemic affected it. The speaker analyzed the top promotion channels and the most promising geos.

The topic of symbiosis of brands and affiliates when entering foreign markets was revealed by the owner of SEO.Capital Andrey Kapeltsov. He clarified how to determine the level of readiness of a brand to expand the geo, and explained what affiliates need to know.

Viacheslav Marukhin, founder and CEO at Jambling shared his experience of organizing a business in iGaming. He spoke about the specifics of working in the gambling niche, explained how to launch and develop an operational business in this area. The speaker clarified what you need to spend money on when launching products, considered licensing options and the first steps after the launch.

Artem Kuzmenko, partner at Eterna Law talked about the legal issues of advertising gambling and licensing of operators. He listed the requirements for advertising brand promotion, shared the expected changes in Ukrainian legislation, including amendments to the Tax Code and the law on advertising.

Viktor Komarenko, co-founder of Beehiveor Academy and R&D Labs spoke about the application of neurotechnological and behavioral research in the gambling industry. He highlighted the features of methods such as electroencephalography and eye tracking, the use of which allows to study user behavior and predict the effectiveness of the product. The speaker analyzed the cases of Parimatch, Kyivstar and Vodafone.

Experienced webmaster Yehor Shvayuk addressed the topic of working SEO strategies in the iGaming industry. He gave the main metrics for affiliate sites, calculated the budget estimate based on the example of specific cases of gambling resources. The expert gave recommendations on the choice of SEO strategies and spoke about P&L reporting, showing in real numbers what results can be obtained thanks to a properly structured work.

The co-owner of ImproveTeam arbitration team Vadym Volochnyuk spoke about non-standard approaches to gambling with Facebook. He analyzed the reasons for blocking advertising accounts in FB, listed trends in creatives and shared tricks in driving traffic from applications.

George Rysak, Head of SEO at Develux spoke about the effective SEO promotion of gambling sites. He revealed the main secrets: how to choose a geo, what to look for, how to build links. According to him, the start of promotion is one of the most important stages, during which you need not to over-spam and achieve a quick result.

Oleh Cherkaskyi, Head of Product at SEOBrothers made a presentation “Retention and onboarding for next-generation affiliate projects”. He stressed that onboarding and retention are indispensable tools for the growth and development of a service-type affiliate startup. The expert assured that such a project should be adaptive and intuitive, so it is necessary to invest in UX/UI.

Vladimir Luchaninov, R&D at discussed how to optimize affiliate income. He analyzed the main income models of affiliates and voiced what risks they might face. The speaker shared his opinion on why it is important to know about the online gambling ecosystem and understand the casino math for better traffic conversion.

Roman Chesanovskyi, co-founder of the Leads Kitchen arbitration team spoke about the launch of chat bots that bring 300 deposits a day. He explained how instant messengers can help in driving traffic, examined the user's journey from an ad through a chat bot to registration. The speaker also mentioned how to reduce the number of bans in an advertising cabinet.

What topic was raised during the discussion?

As part of the discussion, lawyers, representatives of specialized associations and Ukrainian gambling operators discussed the latest changes in the Ukrainian gambling market and analyzed how they affect business. Experts discussed the questions:

  • why toxic creatives give more conversions;
  • regulation of the advertising market, development of equal conditions for operators;
  • negative attitude towards the gambling market in society and whether it is worth changing it;
  • the possibility of opening large casinos in Ukraine with a limited number of hotels.

Participants of the discussion included:

  • Tetiana Klymenko – Head of legal department at Law&Trust International. Moderator of the discussion.
  • Oleh Derlyuk – Managing Partner at Stron Legal.
  • Iryna Sergienko – lawyer, President of the Ukrainian Gaming Industry Association.
  • Oleksiy Yevchenko – member of the Expert Council under the Commission for Regulation of Gambling and Lotteries, Vice President of the Ukrainian Gaming Industry Association.
  • Stanislav Andreev – СMO at Slots City.

The grand afterparty

After the end of the conference, VIP ticket holders, sponsors and speakers gathered at Gastronom food & wine bar for a private lounge party.

The main event at the afterparty was a poker tournament sponsored by PokerMatch. Participants got the coolest gifts. The winner of the tournament was awarded with iPhone 12 Pro (128 GB). The second place winner received Sony PlayStation 5 console, and the poker player who took third place got Apple AirPods Pro headphones. Keitaro monthly professional subscription certificates were awarded to players in fourth to tenth place.

But the fun didn't end there! At the party, guests witnessed a cool bartender show, enjoyed a DJ set and of course, enjoyed the company of top experts in the affiliate industry.

Demo zone sponsors and exhibitor

In the demo zone, guests of the event could discover the services from Revpanda agency, which specializes in promoting projects in the gambling vertical, develops highly effective marketing strategies, helps to attract target audience and increase income.

Sponsors at anniversary KiAC:

  • PokerMatch – top gambling platform, sponsor of a poker tournament at the party. All popular types of poker, slots and table games are available to the clients of the platform. The gambling operator also provides a profitable CPA offer for promotion.
  • WinAffiliates – gambling affiliate program that has become a Badge Sponsor. It provides exclusive offers from,, with the best terms of cooperation. The company has been on the market since 2005 and accepts traffic from Turkey and Canada.
  • Alpha Affiliates – affiliate program that has received the status of Diamond Affiliate Sponsor. The company is a direct advertiser in the gambling and betting verticals. For over 9 years, it has been successfully operating in 38 foreign markets. Provides 11 cool offers in the gambling and betting field.

Gifts from informational partners

Guests of Kyiv iGaming Affiliate Conference 2021 had a chance to win valuable prizes:

  • 1 month access to Netpeak Spider PRO website audit tool from Netpeak Software.
  • VIP access for 1 year to the mobile landing page builder from LP-mobi;
  • VIP access for 3 months to the CRM system from LP-CRM;
  • certificate for creating any type of text and a cup from WordFactory.
  • a certificate for two from EASE to attend the FuckUp Night event.

Smile-Expo would like to thank all sponsors, exhibitors and guests for their participation in the conference. See you at the next KiAC!