Post release 2021 Autumn

Development of the Gambling Market and New Sources of Traffic in Arbitration: Results of Kyiv iGaming Affiliate Conference 2021

On November 4, Smile-Expo international company organized Kyiv iGaming Affiliate Conference for the sixth time. The event took place in the very center of the capital – the coolest five-star Premier Palace Hotel.

The best representatives of the affiliate industry, successfully working in the gambling vertical gathered at one place: gambling operators, advertisers, SEO pros, webmasters, business owners, developers and everyone who is involved or interested in promoting online casinos and betting companies.

The event was held in a light atmosphere, where all the guests had a chance to connect with potential partners, exchange insight information and discuss cooperation prospects.

The event was moderated by Oleg Cherkaskiy – Head of Product at SEOBrothers.

Let's look back at the conference!

Presentations of the speakers

Vitalii Miniailo, co-founder and CEO at was the first to speak at KiAC 2021. He described how neuromarketing technologies can be applied to identify blind spots on a website. The speaker also shared his recommendations for the effective promotion of gambling platforms.

In the report of Alina Plyushch, partner at Sayenko Kharenko, she discussed legislative changes related to the development of the gambling industry in Ukraine. The speaker explained why the leading foreign operators are still on hold and what the local market needs now.

Denis Ladutko, expert on advertising on Facebook and Instagram addressed the topic of how to drive traffic from FB and Instagram in conjunction with messengers. He described how to use the techniques of classic marketing in arbitrage, and explained how to minimize bans.

The speech of Bohdan Dudarenko, Team Lead of TikTok at ARBITA media buying agency shared a scheme for setting up an advertising account on TikTok. He also listed the top geos for working with this service and named the features of budgeting.

Alisa Kirichok, founder of highlighted ways to increase traffic from various channels using the example of a casino. She reviewed real cases of creating dashboards that help affiliate marketers to track profits.

ImproveTeam co-owner Nikita Petrenko named the criteria for choosing the affiliates in arbitration, the pros and cons of working with them. He also talked about the direct advertisers and recommended where to look for them.

CEO at SeoProfy Victor Karpenko shared the tips for developing a SEO project in gambling and betting niches from zero to results. He also explained how to form a team and select keys, what KPIs to set.

The owner of crypto affiliate network and top specialist in gambling and crypto industry Maksym Sheyko revealed the secrets of bypassing the FB moderation, described the ways to unblock the fanpage. The expert analyzed the case of generating traffic without a cloaca, which is relevant for working in the gambling vertical.

Oleksandr Dovzhenko, co-founder and CEO at ENTER ESPORT listed the ways to drive traffic from Twitch and YouTube. The specialist spoke about the specifics of conducting live broadcasts and cooperation with bloggers.

Panel discussion at the event

KiAC 2021 featured a discussion on the topic “How to work with gambling today? Current trends of the market, forecasts for the future”.

The coolest affiliates and marketers have become the participants.

  • Oleksandr Topal – Senior SEO/SEM, Team Lead at a number of companies. Expert in the gambling niche, e-commerce, local business and telemedicine.
  • Nikita Novikovskiy – former affiliate Team Lead at Favbet. Producer of VASYLSLOT streams on Twitch. Expert on driving traffic to foreign and the CIS projects.
  • Yuriy Titkov – CEO at international martech holding.
  • Artem Ivanytskiy – Chief Marketing Officer at VBET Ukraine.
  • Sergey Zaburanny – Editor-in-chief at Casino Rating. More than 10 years of experience at the best affiliate resources in the betting niche.

The experts raised the most pressing issues interesting to many professionals in the industry. They discussed the impact of the pandemic on online gambling. They also talked a lot about the trends on local and foreign affiliate markets, the best geo and ways to generate selling content in 2021.

The guests of the event asked many questions to the speakers.

The driving force of the conference is networking!

KiAC 2021 has become the best place to meet the right people. To make communication between visitors and participants as easy and comfortable as possible, the organizers prepared two activities: speed dating and playing cards meetings.

During one-on-one conversations, the guests discussed business ideas, exchanged business cards and contacts in social networks and agreed on further cooperation.

The coolest party and a poker tournament

The main communication and networking in an informal atmosphere took place after the end of the official part of the event – at a closed afterparty, where VIP ticket holders, sponsors and speakers gathered at one venue.

Delicious snacks and drinks, a bartender show, an exciting performance of a show ballet, dances to the fiery music of a DJ and a 360˚ photo zone from VBET were waiting for the guests.

And in order attendees could feel the whole vibe of gambling, the largest poker room in the Eastern Europe – PokerMatch organized a grand Texas Hold'em tournament.

Awesome prizes have been awarded to the best poker players:

  • 1st place: PlayStation 5.
  • 2nd place: AirPods PRO.
  • 3rd place: a bottle of elite whiskey.

KiAC 2021 Sponsors

Smile-Expo would like to express a special gratitude to our sponsors! Without your support, the conference would have been less productive and useful. We are proud to present:

  • General Sponsor of the conference and Bar Sponsor at the afterparty – a global betting and gambling platform VBET. The leading operator offers the best odds for thousands of world sporting events and a wide range of online casino games.
  • Sponsor of a poker tournament at the exclusive afterpartyPoker Match. This is one of the world's top companies in the gambling industry, which offers all popular types of poker, thousands of slots, live casino games and much more.
  • General Affiliate SponsorAlpha Affiliates direct advertiser operating on the market since 2012. The affiliate program specializes in promoting gambling and betting platforms on foreign markets.
  • Conference Sponsor – direct advertiser Stellare Casino, which offers a fresh and highly convertible product for the Italian market.
  • Exclusive Sponsor – a reliable online service for accepting payments in the High Risk area, BetaTransfer kassa.

Media partners of the conference

We would like to thank the partners of the event for their information support:

  • Login Casino – online publication dedicated to the gambling business.
  • YOSA.RUN – arbitration hub.

We are looking forward to meeting everyone at the seventh Kyiv iGaming Affiliate Conference! See you next time!