I Believe in Esports Sector and Put Lots of Efforts into Its Exploration: Konstantin Karpalov, Co-founder of Papa Karlo

I Believe in Esports Sector and Put Lots of Efforts into Its Exploration: Konstantin Karpalov, Co-founder of Papa Karlo

Konstantin Karpalov, a co-founder of Papa Karlo CPA network and a Tier-1-webmaster in the Payday loans niche, has two higher education degrees – in finance and marketing. Besides, he started his career almost accidentally, taking on the promotion of a building material online store with such goods as pressure boosting pumps and reducing valves.

As a top webmaster and a marketing advisor, Konstantin explored markets of Ukraine, Poland, Russia, and Kazakhstan. Currently, he is developing his projects and acting as marketing director at Lime Credit Group, sharing experience and discovering new sectors.

Konstantin told us about the beginning of his career and successes, as well as gave forecasts for arbitrage sectors to be popular in the coming years.

“You will hardly need a pressure boosting pump or a reducing valve in common life. Nevertheless, everything should be sold”

I began my marketing activity in 2008, some may say accidentally. I set about developing an online shop selling different sophisticated building things and immediately entered the hardcore version. Not only was it e-commerce, but I also had to deal with products with the situational demand.

In other words, you will hardly need a pressure boosting pump or a reducing valve in common life. Nevertheless, everything should be sold. Thus, we applied the latest and relevant stuff: promotion by the six version of Allsubmitter, extensive link spam, and SEO texts. After gaining experience and taking my lumps, I joined Nissan and then Moneyveo.

“Papa Karlo is a way more than just a СРА network, it is a family”

I bought time while working for Moneyveo. There are a lot of decent marketing specialists. However, I was a bit luckier because of entering Payday loans when such a niche did not even exist in Ukraine. I beat a path for the next generations. While some people just started exploring this sector and taking hard knocks, I knew its concept.

Now, I keep on innovating and cooperate with webmasters from financial and other verticals, helping them to earn in the FinTech niche. It is primarily referred to technological solutions that we have elaborated on our arbitrage and can ensure their efficiency. This was the reason for founding Papa Karlo. Papa Karlo is a way more than just a СРА network, it is a family.

“It all began when I gathered the best people on the market and convinced them that СРА was no longer ordinary margin trading”

Papa Karlo CPA network is a young and quite promising team. How did it all begin? I gathered the best people on the market and convinced them that СРА was no longer ordinary margin trading. We moved towards technologies and products happily provided to our webmasters to simplify their operations: prompt frequent payouts on any sources, assistance in analytics, and the huge technical base for earnings.

There is also a range of major arbitrage projects, generally financial ones. These technically challenging products include a comprehensive mobile app, machine learning, and a system for smart distribution of request sending to advertisers. I do not still show such projects in order to have a small advantage in speed among other market players.

“With the market being pretty tough, we are happy to keep advantageous ROAS”

The core benefit caused by the process automation is ROAS. With the market being pretty tough, we are happy to keep advantageous ROAS. This is what our whole team works on. We literally fight for every percentage of conversion. Those monitoring our products since 2016 can note that we have significantly changed in terms of design, technical input, and content.

On the other hand, everything is not quite seamless. Sometimes we face bitter bugs and faults resulting in money losses. However, there is nothing we can do about it. I treat losses easily.

“Kazakhstan is a combination of Ukrainian and Russian markets”

Considering all the countries where I have been working, Poland is the most regulated market. One does not simply walk into it. There are its own top players, and advertisers have enormous bases. The problem of the Russian market is regulation and millions of hidden payments, which affect conversion as well. Another challenge is the absence of long API allowing to build the Ping Tree and earn more. The Ukrainian market is pretty good, but it also has million pitfalls. One should monitor conversion every minute. Kazakhstan is a combination of Ukrainian and Russian markets. By the way, it promises to adopt the regulation since January 2020.

“To enter new markets, you should be hundred-percent sure in your desire to seize a great deal of work”

I am going to enter Asia. But a bit later. As of today, I focus on certain things and do not want to lose this point and grasp new markets without finishing previous goals on old ones. There are millions of examples where top webmasters take leading positions on one market and fail to succeed on other markets. The reason is defocusing. To enter new markets, you should be hundred-percent sure in your desire to seize a great deal of extra work and prepare a team.

“The Fintech market is quite promising, but it is far from casinos or betting, trading, dating, pharmaceutics, and commodity business”

I have two higher education degrees – in finance and marketing. This is what I really like to do and do not feel that it is work. It is pleasure. The Fintech market is quite promising, but it is far from casinos or betting, trading, dating, pharmaceutics, and commodity business. In other words, this market mainly involves other type of webmasters.

“This niche does not have anything that I would not know in detail”

As an advisor, I have been solving any marketing tasks. It is similar to the US show where athletes should pass the road with obstacles. Consulting each new company, I know where stank and sandbags are, where to run faster and where slower. I assist them in a wide spectrum of tasks, from team and strategy building to any local solutions: conversion increase or affiliate program development. This niche does not have anything that I would not know in detail.

“I am lucky to work with the cool team of professionals who can solve any issue as soon as possible and who develop the company”

I am Marketing Director with all corresponding obligations at Lime Credit Group. I am responsible for the whole strategy and control of its implementation, control of team activity, establishment of the vector of company’s marketing growth, and adoption of all new features existing on the market. It takes plenty of time, not less than a half of working hours. I am lucky to work with the cool team of professionals who can solve any issue as soon as possible and who develop the company. Not all that often one can meet such inspired and dedicated guys. I am so proud of them.

“I believe in the esports sector and put lots of efforts into its exploration”

Esports will definitely gain momentum in the future. I do believe in the esports sector and put lots of efforts into its exploration. Actually, all conventional areas will remain as well: betting, dating, slots, poker, and commodity business. People desire to have fun and need money for this, thus the market image won’t extremely change.

Konstantin will be a moderator of Kyiv iGaming Affiliate Conference 2019. Do not miss an opportunity to talk to the expert at the event and obtain useful tips.


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