The Impact of Artificial Intelligence on the Gambling Industry in 2021

The Impact of Artificial Intelligence on the Gambling Industry in 2021

Artificial intelligence is one of the most promising tools for solving various problems in the field of gambling. AI technologies help gambling platform owners to optimize business processes, reduce costs and simplify communication with customers, and players can get access to more interesting gambling content. Read more about the use of AI in the gambling sphere in the article below.

What is artificial intelligence in gambling

The concept of Artificial Intelligence (AI) was introduced in 1956 by the American computer scientist John McCartney. It means algorithms and functions of a computer system, combined into a complex that analyzes information, predicts behavior and makes decisions in the likeness of a person. The main feature of AI is the ability to self-learn and perform complex creative tasks.

AI was first used in 1962. The program created for a computer by the cyberneticist Arthur Samuel played a man in checkers. During the competition, the system independently improved its playing skills and defeated one of the strongest checkers players of that time, Robert Neely. This event became a powerful impetus to the study of the possibilities of artificial intelligence and its practical application in various segments of the economy.

The history of AI development can be clearly seen in poker. The first algorithms for this game were presented in 1984 at the Stratosphere tournament. Ten years later, a Canadian research team unveiled the Loki system, which was able to play at the level of an average player.

In 2015, developers from the University of Alberta introduced the Cepheus system. For two months, it played a limited heads-up poker with itself. In 2021, the same university introduced a unique DeepStack algorithm based on deep neural networks.

The practical value of poker bots lies in the fact that their algorithms can act not only as rivals in the game, but can also be used in marketing, security, etc.

Today, there are two approaches to developing the AI: semiotic and biological. The first is to try to copy a model of human behavior, the second is to use natural evolutionary algorithms. It is the biological concept that enjoys great success. Deep machine learning is successfully applied not only at large enterprises in healthcare and sales, but also in the iGaming field.

AI systems recognize and analyze different types of data (images, text, human speech), which makes it possible to determine the preferences of gamblers, create personalized offers for them, and in this way keep them on the online casino website. This allows operators to deliver high conversion rates and profitability.

Using artificial intelligence in gambling

In the gambling industry, AI technologies are used to solve various problems.

Online casinos use chatbots. They help to better understand the needs of the players and thus, to respond to them in a more personalized way. Chatbots imitate a dealer, offer customer support. They can also be used to place bets, receive bonuses, make deposits and withdraw winnings.

In online gambling, AI solutions aimed at protecting casinos and bookmakers from fraudsters are quite effective as well. AI is able to detect suspicious actions of the player and report it to the operator, who can then take action to block the account.

However, not only operators, but also gamblers themselves can take advantage of artificial intelligence. For example, Sharkscope system examines the data and results of online poker players from around the world and displays statistics. Using this information, users can adjust the strategy of the game and choose more profitable tournaments.

What solutions are already available on the market

One of the leading intelligent platforms for the gambling business is B Neuron from BtoBet. It allows to control the actions of gamblers using such functions as advanced segmentation of players, geolocation of their activities, automatic grouping of game behavior, study of the degree of satisfaction, etc. The system predicts the desires of users and creates personalized offers for them.

In addition, B Neuron helps prevent gambling fraud by identifying unscrupulous gamblers before they start.

Another AI solution is Libratus. This is a program for playing the unlimited heads-up Texas Hold'em. It was developed at Carnegie Mellon University in Pittsburgh, USA. The system is designed to study any game or situation where incomplete information is available.

Ludo AI is an AI-based platform. Using machine learning and analyzing millions of other games, it helps generating new characters, pictures. Developers only have to take the idea for revision, while saving time and resources.

The scientific research of City University London is of great importance for the entire gambling industry. Scientists claim to have developed an AI-based system that detects a person's proneness to gambling addiction.

BetBuddy online casino software developers also participated in the development of the platform. This solution is based on neural and Bayesian networks that signal problematic player behavior. Taking this information into account, online casino operators can block user accounts, temporarily restrict access to the resource or set a limit.

Summary

Today, technologies have become an integral part of a successful gambling business. They can help to reduce manual steps, improve customer service, and still be socially responsible.

 


Learn about the effective tools that can be useful for promoting gambling platforms on November 3 at Kyiv iGaming Affiliate Conference 2021.

Event program is available here >>>

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