Neuromarketing as an Effective Way to Promote Gambling Business: Presentation by Co-Founder of Beehiveor Academy and R&D Labs Viktor Komarenko

Neuromarketing as an Effective Way to Promote Gambling Business: Presentation by Co-Founder of Beehiveor Academy and R&D Labs Viktor Komarenko

Neuromarketing is a new set of methods that analyze a person's response to marketing stimuli, such as advertising. Its purpose is to find ways to objectively determine consumer preferences. Now this technique is increasingly used to effectively promote products in various fields.

But what is the essence on neuromarketing? How can it be successfully implemented in gaming and gambling? Which Ukrainian companies are already using this technique?

Viktor Komarenko, Co-Founder of Beehiveor Academy and R&D Labs will talk about this on June 16 at Kyiv iGaming Affiliate Conference 2021.

Topic of his presentation: “Possibilities of neurotechnological and behavioral research in the gambling industry”.

The expert will explain what are the features of neuromarketing and how to correctly develop gaming behavior models. He will talk about the possibilities of neuromarketing research in the gaming and gambling areas and will analyze the cases of such top companies as Parimatch, Kyivstar and Vodafone.

Victor is a science advocate and co-founder of Beehiveor Academy and R&D Labs, which specializes in behavioral analysis, development and implementation of neurotechnology in business and education. He is a Candidate of Sciences in Biology, associate professor at Taras Shevchenko National University of Kyiv, member of the Ukrainian Physiological Society and the Society of Neurosciences of Ukraine. The expert is also a member of the Federation of European Neuroscience Societies (FENS).

Victor regularly speaks at various specialized events. He conducts specialized webinars and podcasts on the topic of neurotechnology.


Join Kyiv iGaming Affiliate Conference 2021 to learn about the innovative methods of efficient business promotion in the gambling vertical!

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