Content marketing of gaming platforms: how to earn users’ confidence?
Search systems constantly grapple with spam and change algorithms of their operation. Thus, they stop providing needless advertising links to users’ requests, complicating promotion of various websites.
One of the efficient tools for promoting numerous platforms is content marketing. The article describes its concept and explains how it helps to propel gaming platforms.
What is content marketing?
Content marketing is a kind of advertising using interesting articles and videos telling users about a platform. They allow to enhance the brand awareness and attract the target audience.
Content marketing is about the seamless distribution of necessary information via different channels. It is required to provide customers with useful information about offered goods and services and turn their attention to the resource advantages.
How does content marketing promote platforms?
As an advertising tool, content marketing:
- informs of platform offers;
- stresses the resource advantages;
- improve the brand awareness;
- assists in communications with the audience;
- reduces the budget for brand promotion;
- enhance a platform position in the search results.
Besides, content marketing makes the amount of new materials on the website always grow. Consequently, it increases the number of propelled requests and search traffic.
Content marketing also means the creation of high-quality articles with valuable insights. They intrigue the audience, strengthen company’s reputation, and establish credibility.
How to promote online casinos using content marketing?
Generally, some non-specialized resources are not ready to refer to gaming content and place gambling platform links.
However, if content is adjusted skilfully and properly, a lot of platforms will accept the so-called guest posts because given information will help readers to deal with a certain issue.
It is worth remembering that content should be efficient and reveal a chosen topic – gambling – as much as possible. Therefore, you should consider all possible aspects related to this subject: fraud, winnings, industry events, as well as pros and cons.
Gambling can be narrated in terms of a more comprehensive topic. For example, online casinos can be mentioned within an article dedicated to businesses and marketing: a gambling platform can be used as an example.
Besides, you can engaged the audience in articles containing lists of the best gambling platforms or countries where gambling is popular. Such articles will include statistics and results of surveys or studies, which will boost readers’ trust in the platform author.
One more option is to discuss a controversial point with an ambiguous answer. The audience will desire to talk about the issue and share information with other users: the article will gain popularity in such a way.
To publish an article on other platform, you should convince its owners of information usefulness. To this end, you should explain why content is appropriate for the platform’s target audience and how it will help readers in certain issues.
You should take into account a position of the person accepting the article. If this person is responsible for SEO optimization, improve the article optimization. If you talk to an editor, the text should be especially qualitative.
One of the key success factors is the placement of content on all platforms open to cooperation. That’s why you should try to reach as many specialized online platforms as possible.
Website’s reputation is built on content, thus, content marketing allows to obtain quality traffic and gain audience’s confidence. Such an advertising tool will help to create a good image of the gaming platform and multiply revenue.
Experts will discuss marketing tools at Kyiv iGaming Affiliate Conference.