Cases of New Brands Promotion at KiAC: Learn From the Former VP of Marketing at ECA Carlo Pagan

Cases of New Brands Promotion at KiAC: Learn From the Former VP of Marketing at ECA Carlo Pagan

On December 18, 2019, the former Vice President of Marketing at European Casino Association (ECA) Carlo Pagan will share his experience of gaming brands promotion.

Carlo has over 12 years of managerial experience at the leading casinos in Europe with a specific focus on branding & marketing strategy. Expert has been holding a General Manager and Member of the Board position at Casino of Venezia from 2005 to 2010, and later joined Casino of Campione d’Italia as a CEO.

In 2011, Carlo was elected Member of the Board of the European Casino Association – ECA. Also, he has been a President at FederGioco – the non-profit association of Italian casinos.

The specialist also delivers lectures at the Italian state universities, being a professor of ‘Business and Marketing management’ at University Ca’Foscari of Venice since 2009 and University of Trento since 2016.

His presentation will be titled: Regulation of operators’ advertising: cases of gaming brands promotion”.

Key points:

  • insufficient regulation of gambling companies advertising;

  • experience of international marketing agencies in promotion of gaming brands;

  • mistakes to avoid while developing a casino brand.

At KiAC, in addition to sharing his extensive experience, Carlo Pagan will demonstrate successful cases that will become useful to a legal gambling business originating in Ukraine.

Use the opportunity to ask your questions to Carlo and other international experts who will make presentations at Kyiv iGaming Affiliate Conference this December.


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