Where to get online casino traffic

Where to get online casino traffic

Online casinos are a high-earning and promising type of businesses. However, its success and income level depend not only on how much money an entrepreneur invests at the initial stage. The primary goal after launching casinos is to attract traffic and retain the target audience.      

Developing a gambling online resource is not harder than registering offline business. This kind of entrepreneurship also requires thought-out steps: allocating investments, designing a marketing plan, and estimating risks. To establish an online casino, you need to:      

• choose a hosting service;  

• register a resource; 

• make a website; 

• buy a license within appropriate jurisdiction;  

Where to get online casino traffic - 1

At the same time, to start earning, you should figure out how to obtain traffic for your online casino and what target audience it is aimed at. It is not traffic attraction that matters, but the fact whether customers perform any action or immediately close the page.   

What kind of traffic to attract for online casinos

The high traffic ranking is not equal to the rapid growth of profit. Online casino owners should attract their target audience. In a perfect world, it can be people interested in this issue and playing video slots. Therefore, it is necessary to initially focus on a certain consumer rather than to fly by the seat of your pants.      

There are regular and transient players, primarily middle-aged men with average revenue. According to research of CASEXE, 70% of active online casino users are ready to shift to the other resource if it offers more slots and alluring bonuses. In fact, this percent of players are always in search: they are the main target audience.           

Where to get online casino traffic - 2

Potential customers can be found on specialized forums, websites, and social media. To acquire high-quality traffic, you should take into account the interests of potential clients.  Such topics as movies, adult entertainment, cars, and sports are popular among the online casino target audience. Besides, you should pay attention to similar platforms, which traffic is easy to convert:   

• Poker. You can rely on the audience that fails to succeed in poker. The game requires undistracted attention and mental effort, while slots are much simpler. 

• Sports betting. The audience of such resources is risky; the way of attraction is similar to the poker one.  

• Lotteries. They provide an increase in customers desiring to earn using slots without effort.    

• Free games. The target audience of such resources looks for entertainment.  

To attract gambling traffic efficiently, you should select a region: the foreign audience is most profitable. Ukrainian and Russian players can be attracted as well, but take into account that gambling is not legally supported in the CIS countries. Thus, a website can be blocked.      

Where to buy online casino traffic

Online casino traffic can be attracted both on a paid basis and for free, but all the methods require necessary time and effort contributions.  Let’s review the most popular and efficient ones.      

Social media and content. A popular but energy-consuming way, as a casino page and social media group should be filled with proper content. In turn, content attracts the target audience. Interesting articles, news, and tips increase the amount of subscribers, each of which can become a potential client.      

Where to get online casino traffic - 3

Forums and blogs. You can leave your content, including a link to the online casino website, on forums and specialized blogs. As agreed with resource owners, blog materials may contain volunteered links (appropriate referrals for the interested audience). You should evolve your account on specialized and attended forums and earn the reputation using informative comments in order to establish users’ credibility.        

Channels. There are several resources allowing to create your own channel with certain content: Youtube, Yandex Zen, and Telegram. In any case, you should regularly update and add information, which has to be interesting and useful to the audience. The advantage is that all of these ways are free.   

Email newsletters. You can prepare specialized newsletters through your database or buy a list of addresses for this purpose. A periodical newsletter through your own database also helps to retain clients.   

Casino reviews. Online casino reviews can be purchased on specialized blogs, websites with vast reach, and mass media.  

PPC tool. A service by search systems where every click is paid. It is appropriate for newly launched websites that just start attracting the audience.   

Exchanges of online casino traffic. Specialized resources allow to buy required traffic. They usually consider customer’s goals such as a region of residence and target audience features.      

Webinars. It refers to online courses and educative lectures with an opportunity to talk to users.  

Affiliate programs. Traffic can be efficiently attracted to a casino partner network using affiliates. Partners invite new participants making deposits to casino websites for a certain percent or fixed fee. This method allows websites to obtain more players. 

Offline traffic attraction. Online resource advertising is efficient even beyond the Web. To make more people know about your casino, you should participate in specialized exhibitions, forums, and conferences. It allows to enhance traffic, examine your target audience, get acquainted with potential partners, as well as discuss new methods of online casino promotion.   

Where to get online casino traffic - 4


The gambling industry is able to provide steady and high income.  This can be reached only by constantly attracting and retaining players. That is why you should not limit yourself to one or two ways of obtaining traffic. So, use several of them, try new methods, and monitor trends. Moreover, it is quite significant to assess the results of your efforts and keep a record of real profit, as well stay tuned with the news and not to be afraid of new methods of revenue generation in gambling.

Meet new speakers and key news of the conference. Subscribe to get a special discount for your ticket.