Panel discussion: topics to be discussed by iGaming experts

Panel discussion: topics to be discussed by iGaming experts

How will a new rule entailing fee for reactivated players change the gambling industry? What role does an affiliate program play for operators and affiliates? How to turn traffic into sales? 

These questions will be revealed on November 15 by gambling and affiliate marketing experts within a panel discussion at Kyiv iGaming Affiliate Conference. The discussion is titled ‘Affiliates in iGaming’. Besides, it will examine the following issues: 

• how can operators attract affiliates? 

• which affiliates to work with? 

• is it possible to pay in cryptocurrency to affiliates? 

• how can affiliates choose an advertising brand? 

• what is needed to boost monetization? 

Discussion participants 

• Levon Nikoghosyan (moderator): CEO at the EveryMatrix branch and its subsidiary – PartnerMatrix. The organizations develop software for the iGaming industry. Levon Nikoghosyan is a gambling specialist and an expert on affiliate and agent programs. He worked with large gambling operators and provided consultations on efficient monetization of traffic.  

• Mikhail B.: Head of Affiliates at an online casino Zodiacu. Mikhail B. has been working in the gambling industry since 2009. The expert started his career in one of the Russian pioneer online casino as a Support Agent and in three years, took over a position of Deputy Head of Support Department. 

• Nik Rudenko: Chief Marketing Officer at a betting company FavBet. He has been operating in the iGaming industry for 11 years. Nik Rudenko specializes in team building, training and management, building affiliate programs and marketing strategies. He is also an expert in efficient brand and budget management. 

• Danil Kuprin: Co-Founder of Cash-Mates marketing agency. Affiliate marketing expert. He started his career with POP traffic. Currently, he is attracting Facebook and Google traffic to cryptocurrency and iGaming websites. Earlier, he worked for such international companies as Ernst & Young and DTEK.  

• Johannes Nordholm: Head of Business Development at, a platform for affiliate program management. He has 9 years of experience in the gaming industry. One of the pioneers in affiliate marketing in Scandinavian countries. Co-founder and co-owner of a number of companies in the gaming industry.

Join the hot discussion of iGaming trends at Kyiv iGaming Affiliate Conference!

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